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Key Art Design
Role
Photo Retouch & Key Art Design
Overview
Created key art and campaign assets for On Patrol: Live, one of REELZ’s flagship programs. My role included retouching photography of the show’s hosts and designing polished visual assets that could be used across streaming platforms, social media, digital placements, print materials, and promotional campaigns.
Goal
The goal was to create a strong, flexible visual identity for the show that felt bold, recognizable, and consistent across every platform. The artwork needed to support both high-impact campaign moments and everyday marketing needs while keeping the hosts and show branding front and center.
Concept
The creative direction focused on giving the show a confident, high-energy look that matched the real-time, live nature of the series. By combining dramatic host imagery, strong typography, police-inspired visual cues, and a clean promotional layout, the campaign created a look that felt immediate, authoritative, and easy to adapt.
Execution
I retouched the host photography, built the key art, and developed a range of supporting assets for digital, social, streaming, and print use. The final design system was created to be versatile, allowing the artwork to work across platform thumbnails, social posts, newsletters, posters, advertising materials, and other promotional placements while maintaining a consistent brand presence.
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