E-Cig Awareness Campaign

In 2019, the New Mexico Department of Health reached out to me to design an ad campaign focused on raising awareness about the dangers of e-cigarettes. I developed a TV ad, along with several short-form, vertical videos optimized for various social media platforms. The videos were primarily aimed at young adults, with one specifically targeting parents of teens who use e-cigarettes. Additionally, I designed several digital ads to complement the campaign.